Cobs and Sun is a startup that hopes to provide quality wears specifically for men at an affordable process. The goal is provide men just not with affordable clothing but to also provide wears that fit their personality. This is done by trying to build a solid relationship with its consumers and always use customer's feedback to guide the production of new wears. The startup also looks forward to giving out clothings as the company grows as just an expression of giving back to the community and showing love. The CEO Sunny Jacobs, is the founder of the startup and also the source of the name Sunny Jacobs .
Because of the history of the name. Jacobs & Sunny, I played around the thought of community and joining and so I wanted a simple mark that expresses that thought. Also wanted to incorporate the initials of the name C & S into the logo mark. First I started with testing out typography, trying to see what works visually with the goal of the startup.
After settling on a font style that I feel communicates the brand objective, I moved on to creating a mark for the startup by incorporating the initials of the name C & S.
the mark looks a bit similar to the & sign which is good because we have something users can find relatable and also my intention was to make the logo responsive, meaning on large spaces like billboards, we can have the name of the startup and the logo fused beautifully together and in small spaces like tags and badges, we'd have the stand alone logo representing the brand.
The client was quite excited about the project and currently implementing the brand style into every company merch.
The project was tasking because how many iterations I had to go through to amount at the final piece but it was all worth it.
Well till next time, see you as we keep building amazing design solutions