Eventsity is an event planning business that focuses on organizing events like wedding, social events, etc within a budget that is cost effective and still offer premium event planning services. We want a redesign of our logo because our previous design and packaging doesn't have the premium feel we want. We want something that's simple but assures customers of a very well organised event despite their budget
I first created a list of adjectives that aligns to the attribute the brand was trying to portray. Then I went through a series of iteration on logo styles and formats in other to get something that properly aligns to their request. Once the logo choice was selected the clients were satisfied, i incorporated the logo into mockups that the brand can use when interacting with customers.